There is no doubt that the ‘social media’ – blogs, facebook, twitter YouTube etc. – has opened up a plethora of new ways of communicating about wine. When anyone with a wireless connection can join in, the days of the omniscient wine critic are now surely numbered if not already over.
Last September I was at The Boutique Wineries tasting in London. During the walk-round tasting there was a blogging broadcast of the Port harvest going on in the Douro that day. Very few of the tasters appeared to take much notice of the scenes on the screen showing workers picking grapes. Hardly surprising as the Douro harvest, fascinating though it might be, was not why people had come to the tasting. It had no relevance.
Fading light@Cortes de Cima
It was potentially a good idea to use a video but unfortunately no one had thought through how such a tasting would be meaningful. It had just been assumed that the medium without any tailored message would work by itself. Of course it didn’t as tasters hove in and out of view.
Whatever the medium there has to be a clear purpose, which is why I’m also somewhat skeptical about a new development at this year’s London International Wine Trade Fair – The Access Zone:
"The Access Zone" @ The 2010 London Wine Fair
At the London International Wine Fair 2010 Catavino will with the help of WineConversation.com, the EWBC, and Wineblogger.info bring you "The Access Zone" a place to meet up, and talk about wine online.
With 60+ meters to hang out at, there will be tastings, seminars, and plenty of interactive excitement for all of you to take part in. Free WIFI, powerpoints, and places to sit for all of you who want to blog, tweet, upload, or otherwise.
2009 Excel (exhibition centre) expands by 60%
I’m only at the fair for one day this year and I’ll try to drop by but I’m not convinced that people come to the fair to blog and tweet (or twat perhaps). Don’t they go to taste wine and meet people whether they are winemakers or importers etc.