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  • : Cinq passionnés du breuvage de Bacchus parlent du vin sous toutes ses facettes.
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Ce blog est né de l'heureux hasard d'une rencontre, en 2010, au Salon des Vins de Loire d'Angers, autour d'un verre de rosé de Bourgueil - celui de Pierre Jacques Druet. Il y avait là cinq "plumitifs" du vin. Le rosé aidant, l'idée a germé de créer un espace commun.
Parce qu'à cinq, on peut aborder plus de thèmes.
Parce qu'on peut débattre.
Parce qu'on peut partager. Des coups de coeur, des coups de gueule, de l'expérience.
Et qu'est-ce que le vin sinon une boisson de partage?
De ces cinq, certains sont déjà des blogueurs confirmés, d'autres non.
Comme il y a les 5 sens, il y  a maintenant les 5 du Vin.

Les 5 du Vin



David Cobbold (Eccevino) est le plus français des journalistes anglais du vin, ou vice versa. Il a reçu en 2011 le Wine Blog Trophy pour  son blog, More than Just Wine.

Jim Budd, sujet de sa Gracieuse Majesté, est journaliste pour diverses revues britanniques. Amoureux des vins de Loire, il leur consacre un blog, Jim's Loire, primé en 2009 du Wine Blog Trophy.

Hervé Lalau est un journaliste français écrivant pour diverses revues et sites français, belges, suisses et canadiens. Son blog "Chroniques Vineuses" lui a valu le Wine Blog Trophy en 2010.

Michel Smith, PourLeVin, est un journaliste français établi en Roussillon, travaillant pour diverses revues et guides en France. Il s'intitule lui-même "Journaliste en Vins et autres Plats de Résistance".

Marc Vanhellemont est un journaliste belge travaillant pour divers magazines en Belgique et en France. Incontournable, sauf par la face nord.


Le Calendrier des 5

Retrouvez vos chroniqueurs préférés grâce à notre fameux Calendrier

Lundi: Cobboldday
Mardi: Buddday
Mercredi: Lalauday
Jeudi: Smithday
Vendredi: Vanhellemontday


The Famous 5

Vous voulez-en savoir plus sur nous? Nos portraits se trouvent en rubrique The Famous 5.


Les textes signés n'engagent que leur auteur.


Sauf mention contraire, les textes et photos sont protégés par le Copyright de chaque auteur, individuellement pour les articles signés, ou collectivement pour les articles coopératifs des 5 du Vin.

Jim Budd's photographs are licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 2.5 UK: Scotland License.
26 octobre 2010 2 26 /10 /octobre /2010 02:56

OrangerieWiensThe Orangerie@the Schönbrunn Palace where part of the conference was held

 The popularity and size of this conference (http://winebloggersconference.org/europe/) continues to grow. The first conference in Logoño Rioja attracted between 30 and 40 participants. The second in Lisbon was up to around 130. This year it is just under 200.

The level of sponsorship is also increasing with Austrian wines leading the way not only with wine dinners and wineries showing their wines, but making it possible to hold the conference in the Orangerie of the Schônbrunn Palace and associated buildings and to have the closing party in the Österreicher im MAK (http://www.oesterreicherimmak.at/). Other major sponsors included Wienwein, Rona (glassware), Wines of Chile, Wein Burgenland and The Wine Management Institute.

 It is surprising that the only UK print media represented here is the Drinks Business with no sign of anyone else from the commercial press: harpers, Off Licence News, etc. Also the consumer press – there is no one from Decanter or The World of Fine Wine. My impression is that the UK is far from unique here with few editorial staff of Europe’s wine magazines present.

I happened to ask an editor at a specialist magazine just before I set out to Vienna whether they were sending anyone. “No I can’t see the point of going to Vienna to hear Charles Metcalfe tell me about blogging. He ought to come to see us.”

Sadly he has spectacularly missed the whole point. Charles was here to chair just one of the discussions. The conference was an opportunity to meet wine bloggers from 30 different countries, to hear two very good keynote speeches as well as seminars on various issues and the latest technical developments. The keynote speeches were by Elin McCoy and Evan Schnittman – both were excellent and thought provoking.

ElinMcCoys.jpgElin McCoy giving her presentation

Elin, who writes for Bloomberg News, presented on the future of the wine critic and talked about the change from the old system of wine criticism (the ivory tower critic) to the new more democratic wine criticism that the internet, especially blogging, has allowed to flourish. She stressed the difference between the small number of ‘ivory tower’ critics and now the large number of bloggers on the net.

Elin posited Robert Parker as the now archetypal ivory tower wine critic - tasting many thousands of wines a year giving them scores out of 100, probably assessing many wines from countries he has never visited but wielding, particularly in the case of Parker, remarkable and enduring power.

This, Elin said, is changing.  The ivory tower critic is less influential than they were, especially amongst the younger generation who are more confident in their taste and also more adventurous. The younger generation are now used to sharing opinions and tasting notes with their peers on blogs, Facebook, Twitter, etc. Clearly Elin sees the era of the wine critic gurus ending. This may be true in some areas but in Bordeaux the established critics, especially Parker, still surely hold sway. At the start of the en primeur campaigns it is scores and comments from Robert Parker, Jancis Robinson MW, Andrew Jefford (etc.) that are consulted by potential buyers and listed by fine wine merchants rather than any coverage they may get on the blogosphere. Neal Martin is the sole example of someone who first established his reputation on the net and has now joined this elite group of critics who matter in relation to top Bordeaux. Perhaps the top end of the Bordeaux market really is different, especially the en primeur market where many of the top wines are now bought for investment and the 'ivory tower' critics are in effect investment 

Evan Schnittman, managing director of group sales and marketing, print and digital, at Bloomsbury, talked about the arrival of ebooks and how they had their ‘iPod moment’ in 2007 with the arrival of the Kindle reader from Amazon. This has transformed the market and possibilities for ebooks, making it attractive for immersive reading (novels etc.) as well as extractive (reference works etc.). This also provides opportunities for self-publishing. It is noticeable that more and more members of the Circle of Wine Writers are turning to self-publishing.

Unfortunately the webinar session run by The Wine Management Institute showed only too clearly the current limitations of video conferencing across the globe. Doubtless it can be a very useful tool when it works properly but to claim that it could make ‘the press trip … obsolete’ is purely foolish, at least for the moment. Although press trips are not perfect, journalists have a chance of selecting what they see whereas with webinars you see only what someone wants you to see.

MissVickys.jpgMiss Vicky Wine

Towards the end of the conference’s formal sessions, the organisers Robert McIntosh, Gabriella and Ryan Opaz announced that they are setting up a new series of awards for on-line journalism called Born Digital. The new awards have some interesting criteria: an entry has to have been published on-line first and not in traditional media and then made available on-line. It has to be available to all on-line. Perhaps the biggest innovation is that entries can be in all languages. Articles will be translated and the judging will be carried out in English. Details are here (

 Post conference there was a choice of three day trips on the Sunday to Burgenland, Weinviertel and one up the Danube. Then on Monday two longer trips to Burgenland and the Danube returning on Tuesday.

 The 2011 European Wine Bloggers Conference will be in Franciacorta (Italy) next year: 14th-16th October.

Naturally the question to pose is – should Les 5 meet up together in Northern Italy? My answer is yes or at least if all of us cannot make it then as many possible and certainly Les 5 should have a greater representation at the next edition. Like any conference it isn’t just the programme but it’s the opportunity of meeting people from all over the world who are involved in blogging and wine.    



My thanks to the organisers – Gabriella, Ryan and Robert – and to all the sponsors who made this conference possible.



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19 octobre 2010 2 19 /10 /octobre /2010 00:10


CRM and I are off to Vienna next Thursday afternoon for the 3rd edition of the European Wine Bloggers’ Conference (EWBC). The first edition was held in Rioja in 2008. Lisbon played host for the second in late October/early November 2009. Now in 2010 it’s Vienna’s turn – 22nd-23rd October. (http://winebloggersconference.org/europe/)

Nearly 200 bloggers from some 26 countries are starting to descend on Vienna. Originally the conference was supposed to be limited to just 150 bloggers. Having sold out sometime in August, the organisers proved to sufficiently flexible to allow the number to rise to around 200.

There will be a variety of bloggers in Vienna. Some will be full time writers who also have their own personal blog, some will be from magazines that run blogs, some will be gainfully employed away from the wine industry but blog because wine is their passion, some will be in PR or belong to wine companies or who own vineyards etc. Most of the participants come from Europe but Australia, Brazil, China, Israel, Mexico, South Africa and the United States will also be represented.

The internet and blogging, in particular, has given anyone with a computer and an internet connection, the possibility of publishing their thoughts, their photos, films etc. to the connected world. It has given people the freedom to write about whatever subjects they wish whether there is an audience out there or not. An extraordinary and novel freedom!

Take wine. No longer is it impossible to write about obscure producers and their wines because no magazine will publish it either because it doesn’t fit their publishing schedule or because there isn’t a hope in hell that they will get any advertising or because they judge, not unreasonably perhaps, that their readers are not interested in such producers. 

Setting up a blog is free and can be done easily in a couple of minutes. Of course once you have a blog doesn’t mean that you have an audience and, naturally there are good and poor blogs. However, good/successful bloggers reach remarkably wide audiences.

I don’t have the figures for well-known bloggers like Jamie Goode or Eric Asimov who I guess reach a very wide audience. Or the number of visitors Jancis Robinson’s website attracts daily. Incidentally I note that she has over 44,000 followers on twitter compared 9700 for Robert Parker. Catavino (Gabriella and Ryan Opaz, joint organisers of the EWBC) has over 27,000 twitter followers.

Ryan-sheres.jpgRyan Opaz: well tuned into the social media


Three of Les 5 du Vin – Jacques, Hervé and myself – have our own blogs. Jacques started his blog at the end of May 2005. To date he has had just over 603,000 visits and 1.7 million page views. Current figures show that Jacques is now getting over 19,000 visits to his site a month. Impressive figures. Hervé, who started in October 2007, has already clocked up nearly 575,000 visits in three years. Equally impressive.

I’m very much the junior here beginning Jim’s Loire at the end of August 2008. To date I have had just short of 157,000 visits with monthly visitor figures this year varying between a little over 7000 to just over 9000.   

All in all the three of us can claim a total of a little over 1.33 million visits, which I humbly suggest is a quite extraordinary total. I fancy there are a number of trade wine and spirit magazines that would be delighted with such a readership.

Figures for Les 5 du Vins are more modest, although as we launched our blog in February it is still early days. During the week we attract between 100 and 140 visits. Less at the weekend, which is normal I think for most blogs, although this Sunday 233 people came to Les 5 du Vin. A cooperative blog remains fairly rare in the wine world.

But this amazing freedom to publish has its own imperatives and constraints and has the established order really changed? Robert Parker remains the world’s most powerful wine critic, certainly as far as Bordeaux is concerned. Of the currently influential Bordeaux critics probably only Neal Martin has come up through the net. The rest established their reputations through the old media. 

Although having a blog can certainly rise the profile of an established writer and bring in a new readership, there is an increasing expectation that you will have either a website or a blog. While I revel in the freedom and opportunities that Jim’s Loire gives me, I’m also aware that without the blog it might be difficult to convince people that I still knew something about the Loire if I had to rely on the occasional published article in a magazine or newspaper.   

This year I will be the sole representative of Les 5 in Vienna. Perhaps sometime in the future we will all be present at an EWBC event or perhaps not? Next Tuesday I will report back on my impressions of the conference and whether I should attempt to entice my four colleagues to attend the next European edition. In the meantime there will also be reports on Jim’s Loire.  






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