Tim Atkin MW
Earlier this month the Observer (a Sunday paper) axed Tim’s highly regarded weekly wine column, which he had written since 1993. Immediately Rebecca Gibb, a freelance drinks journalist, set up a Facebook group called – save the Wine Column. In just 10 days it gathered 1000 members and now has 1315.
Tim explains: “I got an email from The Times on Tuesday 16th February. They thought the support on Facebook was pretty amazing.”
Interesting to see that while Save the WC group grew, the Observer Appreciation group lost members following the paper’s widely criticised relaunch last weekend.
Although in the past it might have been possible to mount such a campaign but Facebook makes it much easier and easier to see the impact you are having. The lesson is clear – deride social media at your peril! But do I really have to start using Twatter?
(c) Jim Budd
See earlier related post on Les 5 du Vin: